To capitalise on the opportunity to take pole market position in a burgeoning but unsophisticated industry.

Significant market research into competitor products, cheaper substitution products and most importantly, end user behaviour in order to build a design strategy that would hit the value proposition “sweet spot"

Utilise highest quality European components and target quality focussed B2B end users.

Sumo is now the fastest growing business in it’s segment and has developed unforeseen offshore revenue streams organically via it’s electronic marketing platform.