CBW Elektrisch

Elektrisch manufactures a range of Temporary Distribution Boards, engineered to comply with Australian and international standards for use on construction and demolition sites. CBW
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Challenge

To develop a marketing strategy for a new entrant that would rapidly increase participation in Australia.
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Tactics

Comprehensive customer investigation to determine competitor preferences, buying behaviours and buying processes.
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advise

Develop simple, “clean” marketing devices to quickly explain the value drivers of different products.
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results

CBW is currently still in market entry phase. Please revisit this case study for updates on their progress.
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