Alkali Fins

Taking on the big boys without losing the “cool’” factor
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challenge

To take a recognised and respected privateer in the surf, lifestyle space to scale without losing the “hand made,” appeal of the original brand.
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tactics

Comprehensive international competitive review of niche and scaled brands
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advice

Sponsor up and coming surfers to retain grass roots appeal.
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results

Alkali has received significant media and industry attention. The growth and potential of the Alkali
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